Story Time!
Today, on the radio, I heard this great commercial. First, it puts you as driving a car driving down the road following a truck full of pebbles. Then the focus shifted to the pebbles, all the same — except one. One brave pebble that, when the truck bounced, flew out. This pebble flew wonderfully until it lost momentum, and fell on your car. The windshield was damaged.
This was a particularly vivid story, really well done and well acted. Very convincing. And I thought to myself, “whatever auto-glass repair shop thought this up is amazing.”
Until the commercial turned into being about a brand of oil. Companies take note: if you’re going to tell me a story, try to make it relevant to your product. Thanks.
