Social Equity

Some people matter more than others. Simple. Not surprising, but somewhat disturbing in our Utopian, everybody’s-special world.

But still, some people matter more than others. Like a brand that has build up trust and loyalty among its customers — brand equity — individuals can build up a sort of social equity. The individual version of brand equity.

How person is perceived by their tribe is social equity. Do people trust them?

Do people following me on twitter perceive the links and content I post as good? Does that increase my “standing” in their eyes? Does that mean my word carries more weight?

I think it does: if someone likes what I post and respects my opinion (whether agree or disagree with it) that’s an amazing thing. And it’s something that has to be cared for and developed.

As Gary Vaynerchuk says: the fact that one person is following you or friends with you or reads your blog is awesome. That’s one person that is truly interested in what you have to say, and that’s something to be thankful for.

Posted on August 25, 2009 in Business, Social Media