Internet Marketing in Four Steps

1. Build a House. Build a sweet website, a base of operations. This could be a blogger blog or a self hosted thing or something like weebly.com. Doesn’t matter. Build a place where people can come to get to know you. Build a place where you can share things with the world.
2. Make Friends. Connect with other people on social media or via email. Reach out. Don’t just put yourself on there and expect to be famous. Engage others with similar interests.
3. Invite Your Friends Over. Presumably you’ve filled house with cool shit. That is, you have some great content. You’d like to share it with the world–you want your friends to come over and check it out. So invite them. Send out a link on your various social media. If you think someone would be particularly interested in the content, send them a personal message. Don’t be afraid to invite people over. As long as you have something for them to do when they get to your house it will be okay.
4. Keep Adding Things and keep inviting people over. Create more content and share it.

Internet marketing is simple. Yet most art musicians suck at it. They have a website. And that’s it. There’s nothing really there. One visit is enough, I never need to go back. Nothing changes and no new content is added.

Give the people you’re trying to reach a reason to come to your home, and make it so cool that the next time you invite them over they can’t help but come back. That’s way different from traditional advertising in which the advertiser seeks only to expose their products to the world. It’s the independent musician’s job to engage potential fans in such a way that they continue to visit.

In short:
Dear Art Musician,

Thanks,
-CD