Books on the Internet
Maybe I’m alone in this, but whenever I read about online culture or business (ala Wikinomics) I feel like I’m reading an old guy’s musings on how the internet works.
Maybe I’m too close to it being as I’m apparently part of the net generation (so trendily referred to as the Net Gen). The “challenging innovations” that business today faces seem elementary and normal to me. Freedom of intellectual property and mass collaboration seem like a way of life. I don’t have to rationalize or attempt to explain the “why” behind contributions to online communities because I understand it: discussion is king. While the altruistic motivations of contributing to the greater good are often cited as the reason behind contributing in books, I’ve never thought about that. I think people just like to talk.
The best part about reading online culture books is when the authors discuss new social tools (blogging, social media), but can’t seem to find time to use those tools themselves. Want to see a guy who practices everything he preaches? Seth Godin.